“How would you describe your style of editing?”

A few days ago, I published a blog about my style of filming a wedding on iPhone. How I want to not only preserve the memories you expect to look back on like your first kiss and dance, but the behind-the-scenes moments too. Jumping off of that, I thought it might be helpful to share a glimpse into my creative process when it comes to editing.

I used to think that because I didn’t have a specific style of editing that I had to find one. After each wedding, I would try and try to nail down a specific way of editing each wedding so they all felt consistent. What I found was this: I can’t edit every wedding the same way, because not every wedding is the same. Each day is uniquely yours as a couple, and so each video should feel that way too.

Some couples I work with have a soft and romantic vibe to their day. Others are more upbeat and energetic. I also get funky and sassy couples. It wouldn’t make sense to edit their wedding videos the same because they’re not the same type of bride or groom. Understanding this has challenged and excited me creatively because I gave myself permission to drop the expectation of fulfilling a certain “look” and focus more on telling the right story.

It starts with song choice, which my couples are always welcome to share preferences whether they like country music or trendy pop. 90s romcom or alternative. Ultimately, I want them to look back on not only the videos, but also the song choice, and think, “yeah, this feels like us”. Based on how the day flowed, I decide whether the video edit should be more slow paced or cheeky. Not every Edit starts out with the same scene, but instead one that feels most compelling and authentic to the couple. If they’re detail obsessed, it might be a flat lay. If they were really excited about their florals for the day, the bouquet might be an opening shot. If the dip kiss during recessional was iconic, I’ll start there. I never go into a wedding day with a specific edit in mind, because I’d rather see have a day goes naturally and use my creativity to create something special off of that.

If we jump on a discovery call soon to chat about wedding content creation, I would be so intrigued to hear what drew you to my work. Which video made you feel like you were a guest at the wedding?

Cover photo by Cassie Nichole Photography