The wedding industry is ever evolving, and a relatively new trend is making waves: the Wedding Day Content Creator. In an era where social media dominates how we share special occasions, couples are looking for real-time, candid, and professionally curated content to document their big day beyond traditional photography and videography. But what exactly does a wedding day content creator do? Let’s break it down.

What is a wedding day content creator?

As wedding day content creators in Columbus, we are a media professional hired to capture and curate behind-the-scenes content with an iPhone. Unlike a traditional photographer or videographer, our focus is on more of the in-between moments on a wedding day. Of course, we’re capturing the aesthetics and portraits, but we’re also catching the hidden glimmers that might go unnoticed or get forgotten about during such a fast-paced event.

Our key responsibilities

1. Live Storytelling: From getting-ready moments to first dances, we ensure that every candid moment is captured with personality and authenticity.
2. Real-Time Posting: As Content creators, we often manage live Instagram Stories, TikTok reels, and even behind-the-scenes footage for immediate sharing, depending on what the couple has in mind. 
3. Guest Engagement: As content creators, we can also interact with guests, if a couple requests fun reactions, heartfelt messages, or specific interactions.
4. Quick Turnaround Editing: Unlike traditional wedding media, which can take weeks or months for final edits, we deliver edited snippets within hours.
5. Living in the Moment: The couple can be present in each moment without the worry of giving their attention to a camera, as most of our content is capturing live reactions/emotions. 
6. The Smaller Details: As content creators, we anticipate the simple moments that some people may overlook — capturing them effortlessly for the couple to look back on. 
7. More Content: With us there to capture every moment, couples are able to re-watch and feel each moment through live videos capturing every voice, interactions with loved ones and the private moments on their wedding day that go by fast.
8. A Different POV: Photographers are capturing the still images you’ll hang on your wall forever. Videographers are curating a film you’ll watch every year on your anniversary. Content creators add a different, laid back point of view of the authentic memories that happen in between the staged or posed moments. 
9. The Vibe: In addition to capturing the people that make your day special, we also document the vibe and environment that each couple curates — to bring the entire day to life. 

Why couples love it

Our couples love being able to wake up the next morning and instantly relive the magic of their wedding through beautifully curated Instagram Stories and Reels that guests can engage with right away. It provides instant gratification, something that traditional photography and videography can’t always offer. Not to mention, the specific attention to detail and love we put into capturing the candid, emotional moments are something to hold onto forever. We are always rooting for each couple’s love and want to allow them the opportunity to look back on the simple, private moments and more significant memories. Some clients choose to have tailored Reels as their primary deliverable, while others prefer a 2-3 minute video recap. These curated pieces of content are easily shareable, whether you want to send to friends and family, or post on social media.

The future of wedding content creation in Columbus

With social media deeply embedded in modern celebrations, wedding day content creators are becoming indispensable. As Wedding Content Creators in Columbus, we are striving to reshape the way couples remember and share their special day. The future of wedding documentation may not only live in elegant photo albums but also in the candid memories.

Photo by Olivia Casey.